McDonald’s Australia – Snapchat Launch

Category
MULTI-CHANNEL, SOCIAL
About This Project

Macca’s Snapchat launch

Working with VML, we were given the opportunity to launch the first branded Snapchat geofilters for Macca’s. In just 24 hours we came up with the concepts, created the filters and launched a Snapchat channel for McDonald’s Australia.

To give users a reason to add the Macca’s account, we created a comp on Facebook, Instagram and Twitter where we asked people to send us their snaps for the chance to feature in our first ever story. In just hours of launching we had over 8000 people adding Macca’s on Snapchat and over 6000 snaps using our filter. Snap!