Libra Gets Social - Miss J Creative
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Libra Gets Social

Category
SOCIAL
About This Project

During Jessie’s time as Creative Director at Venus, she pitched for the Libra Digital business and won with their collaborative thinking through the line, working with Clemenger BBDO’s TV idea and gaining Libra over 40,000 fans in just a few months.

Launching with a promotion ‘Buns or Muffins’, Libra’s fan base continues to grow with daily engaging content and promotions.

Jessie not only worked to build Libra a solid Facebook community, but gave them a strong voice in the social category by developing a persona, relevant content pillars and an understanding of who their target audience is and how best to communicate with them.