Corelle - Miss J Creative
16088
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Corelle

Category
DM
About This Project

Corelle is the break resistant plate. So we decided to demonstrate this by putting the plates through the ultimate test – a trip through the post.

We posted Corelle plates to a variety of media outlets and influencers, from magazine editors to food and lifestyle bloggers.

Written on each plate was a request for recipients to respond via social media if they received the plate in one piece.

Within two weeks we received a 88% response rate (one plate got lost in the mail), with every recipient’s plate arriving in one piece.

Awards:

Cannes 2012 Finalist for DM.

GOLD in CLIO award 2013

New York Festivals Finalist 2013

Shortlisted in New York Festivals