Corelle is the break resistant plate. So we decided to demonstrate this by putting the plates through the ultimate test – a trip through the post.
We posted Corelle plates to a variety of media outlets and influencers, from magazine editors to food and lifestyle bloggers.
Written on each plate was a request for recipients to respond via social media if they received the plate in one piece.
Within two weeks we received a 88% response rate (one plate got lost in the mail), with every recipient’s plate arriving in one piece.
Cannes 2012 Finalist for DM.
GOLD in CLIO award 2013
New York Festivals Finalist 2013
Shortlisted in New York Festivals