13 May McDonald’s launches Snapchat geofilter
Campaign Brief articles states:
McDonald’s Australia has today partnered with Snapchat to run the first nationwide sponsored geofilter activity in the country via VML Australia.
The campaign features three unique filters that centre on icons synonymous with the McDonald’s brand – the world famous French fries and the ‘I’m Lovin’ It’ tagline, as well as the Aussie cultural rite of passage, the Macca’s Run. The Macca’s Run filter will be available from midday.