12 Aug McDonald’s first Australian brand to create Snapchat lens
Campaign Brief articles states:
McDonald’s is no small fry on the Snapchat scene, launching the first sponsored lens in Australia that will turn you into a life-sized burger.
Earlier this year, McDonald’s rolled out paid geofilters, but this is the first time it is taking advantage of the popularity of the face filters feature.
The lense launched this morning with the golden arches appearing in the corner. Two people can appear in the image, one as a Big Mac and one as a packet of fries. The campaign was created by VML and OMD.