Hello I’m Venus highlights Ovarian Cancer Research

Hello I’m Venus highlights Ovarian Cancer Research

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Campaign Brief article states:

Says Carla Gilbert, brand manager at Libra said: “Libra has been a proud sponsor of the Ovarian Cancer Research Foundation since 2007.  And rightly so, being a brand made for women, Libra shares a strong fit with the OCRF.  The team at Libra are very passionate about supporting the OCRF’s mission in finding an early detection test for ovarian cancer, which currently affects approximately 1,200 Australian women every year.”

Says Jessie Jordan, creative director at Hello I’m Venus added: “We needed to hit home on this one and a simple Facebook post wasn’t going to cut it. By personalising a message to our viewers we can leave them really thinking about how ovarian cancer could effect them.”

Read more – http://www.campaignbrief.com/2013/10/hello-im-venus-highlights-impo.html

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